By Joel Saltzman
Joel Saltzman teaches readers the right way to create "surprising, but inevitable" suggestions, irrespective of the problem or job handy. simply. continually. And economically.
Shake That Brain! is a set of inventive and encouraging suggestions and instruments for locating suggestions in various areas-from revenues, advertising, and product production to ethics, innovation, and the base line. subsidized via robust and compelling examples from a large choice of real-life purposes, Joel Saltzman gives you power, edge-and plenty of fun-as he publications readers via a chain of confirmed formulation for growing notable options, from harnessing the ability of contrary considering to turning your worst principles into your top rules ever. choked with routines, easy-to-apply formulation, interesting pop-quizzes, and eye-opening educating examples from the realm of commercial, expertise, ads, and extra, here is a solution-finding guidebook that may be used for succeeding at the activity or at home.
Joel Saltzman is a qualified speaker, advisor, and bestselling writer. He has performed Shake That Brain! courses for gray ads overseas, Harley Davidson, the U.S. division of the Treasury, and Warner Bros. Studios. His paintings has been referred to as "witty and lucrative" via humans journal and he is the recipient of a countrywide Audie award for "Best academic and coaching Audio." His site is www.shakethatbrain.com
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Extra info for Shake that brain! : how to create winning solutions (and have fun while you're at it)
He, on the other hand, had a pet rock, and it was an ideal pet—easy and cheap, and it had a great personality. His buddies started to riff with the off-the-wall idea and pretty soon they were all tossing around the notion of a pet rock and all the things it was good for. Dahl debuted the Pet Rock at gift shows in San Francisco and New York. “Neiman Marcus ordered five hundred. . 95 apiece. ” ch05_4604 12/20/05 3:51 PM Page 27 Have FUN with It 27 TRUE STORY Realizing he could make some easy money through recycling, my son (nine at the time) started collecting empty cans and bottles in shopping bags in our garage.
That’s not it. That’s not it. That’s not it. That’s it! While going through your That’s not it! phase—including wrong turns, blind alleys, and plain dumb mistakes—be prepared to question your sanity, intellect, and powers of persistence. Then brush yourself off and get back to work—all the time reminding yourself: 36 ch06_4604 12/19/05 11:34 AM Page 37 Don’t Feel Like a NINCOMPOOP No matter how I feel, I am not now (nor have I ever been) a nincompoop. ” Well, here they are—presented as a series of Actions you can take to create winning solutions.
MAJOR LEAGUE CRIME In his book, Leadership, Rudy Giuliani recalls: “When I ran for mayor in 1993, I promised to do something about the out-ofcontrol crime rates that were holding the city hostage. . I didn’t want to tinker with the police department, I wanted to revolutionize it. . ” What Giuliani calls the “centerpiece” of these efforts was, like Beanes’s, based in statistics. “A main frustration with the state of policing” had been “that each set of [crime] statistics was already obsolete by the time it was available.