By Bernice Kanner
Whereas ladies make up 52.1 percentage of the U.S. inhabitants, they regulate two-thirds of the nation's disposable source of revenue. In Pocketbook energy famous advertising and marketing specialist and bestselling writer Bernice Kanner describes how woman spending energy has noticeably reworked the face of advertising during the last numerous many years. Combining compelling demographic and statistical info with eye-opening and exciting "tales from the trenches," she explores how the advert global has replied to a female-dominated industry. zone by way of zone, Kanner describes winning techniques which were used to arrive girls shoppers of clothing, monetary providers, future health care, expertise, and extra. An wonderful and informative examine how contemporary women-dominated market is shaking up the established order on Madison road Anatomizes the most profitable (and unsuccessful) women-oriented campaigns of all occasions
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"A strong selection of stories that depict the struggles and hopes of Afghan girls. a regularly emotional and now and then painful learn, this ebook is finally a poignant party of human resilience lower than incredible duress. " —KHALED HOSSEINI, ny occasions bestselling writer of The Kite Runner
"I am deeply touched by way of those tales. .. pricey Zari might be learn through somebody who cares and desires to understand approximately Asia and Asian ladies. " —XINRAN
"All the tales in pricey Zari illustrate the ache brought on by deeply ingrained Afghan traditions. yet [the women's} bravery and resilience shines via and Kargar touchingly unearths how listening to others' lifestyles tales ultimately gave her the braveness to percentage her personal. " —The self reliant
Moving, enlightening, and heartbreaking, pricey Zari offers voice to the key lives of Afghan ladies. For the 1st time, expensive Zari permits those girls to inform their tales of their personal phrases: from the kid bride given as money to finish of a family members feud, to a lifestyles spent in a depressing, dusty room weaving carpets, from a tender woman being cited as a boy, to a girl dwelling as a widow refrained from by way of society.
Intimate, emotional, painful and uplifting, those tales discover the soreness and energy of ladies during this deeply non secular and very conventional society, and exhibit how their braveness is an proposal to girls everywhere.
In the summer season of 1962, nineteen-year-old Mimi Beardsley arrived by means of teach in Washington, D. C. , to start an internship within the White condo press workplace. The Kennedy management had reinvigorated the capital and the country—and Mimi used to be desirous to give a contribution. For a tender lady from a privileged yet sheltered upbringing, the task used to be the opportunity of an entire life. even supposing she all started as a lowly intern, Mimi made an influence on Kennedy’s internal circle and, after simply 3 days on the White apartment, she was once awarded to the President himself.
shortly, the 2 begun an affair that will proceed for the subsequent eighteen months.
In an period while ladies within the place of work have been nonetheless thought of “girls,” Mimi used to be actually a lady herself—naïve, blameless, emotionally unprepared for the fun that got here whilst the President’s air of secrecy and gear have been became on her full-force. She used to be additionally unprepared for the sentiments of isolation that will keep on with as she fell into the double lifetime of a school scholar who was once additionally the key lover of the main strong guy on this planet. Then, after the President’s tragic demise in Dallas, she grieved in inner most, locked her mystery away, and attempted to begin her lifestyles anew, merely to discover that her earlier may forged an extended shadow—and finally smash her courting with the fellow she married.
In 2003, a Kennedy biographer pointed out “a tall, narrow, attractive nineteen-year-old university sophomore and White condominium intern, who labored within the press office” in connection with one of many President’s affairs. The disclosure trigger a tabloid frenzy and shortly uncovered Mimi and the key that she had stored for 41 years. simply because her previous were printed in any such surprising, public method, she used to be pressured, for the 1st time, to check the alternatives she’d made. She got here to appreciate that shutting down one a part of her existence so thoroughly had closed her off from quite a bit more.
now not outlined by means of silence or disgrace, Mimi Alford has eventually unburdened herself with this searingly sincere account of her existence and her super inner most moments with a really public guy. as soon as Upon a mystery bargains a brand new and private depiction of 1 of our such a lot iconic leaders and a strong, relocating tale of a girl coming to phrases along with her previous and relocating out of the shadows to reclaim the truth.
Initially bought via the touring Kohl & Middleton Dime Museum as a quick keepsake publication, The existence and Adventures of Calamity Jane via Herself
The existence and Adventures of Calamity Jane via Herself is as wild and outlandish because the writer herself, delivering a special point of view right into a lady who lived her lifestyles outdoor of the conventions of her time. well-known in the course of her lifestyles, Calamity Jane turned greater than lifestyles after her demise in 1903 and her legend lives on via modern media, together with within the 2013 novel In Calamity's Wake by means of Natalee Caple, and as a personality at the well known HBO sequence Deadwood.
HarperPerennial Classics brings nice works of literature to existence in electronic layout, upholding the top criteria in publication construction and celebrating studying in all its types. search for extra titles within the HarperPerennial Classics assortment to construct your electronic library.
“[A] testomony to a good spirit, a lady who lived in terrifying proximity to 1 of the best writers of all time, and who understood precisely the excessive cost she must pay for this privilege. ”
—Jay Parini, writer of The final Station
Translated via Cathy Porter and with an advent by way of Nobel Laureate Doris Lessing, The Diaries of Sofia Tolstoy chronicles in awesome element the diarist’s awesome marriage to the mythical guy of letters, count number Leo Tolstoy, writer of struggle and Peace and Anna Karenina. Set opposed to the backdrop of Russia’s turbulent historical past on the flip of the twentieth century, The Diaries of Sofia Tolstoy bargains a desirable examine a striking period, a sophisticated artist, and the intense girl who stood at his aspect.
- Isabella of Castile
- Gynaikonomoi :. an investigation of Greek censors of women (Ph.D., The Johns Hopkins University, 1981)
- Never Sleep Alone Again - Succeed With Women - Report 1
- Many Pious Women: Edition and Translation (Studia Judaica: Forschungen zur Wissenschaft des Judentums,Volume 62)
Additional info for Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
With simplification being the goddess and her subjects editing their to-do lists, good enough regularly beats out spectacular. Almost every decision a woman makes is subject to split-second analysis: How much time, effort, and energy must I put into this? Does it add stress to my life or bring me more of the good stuff I need? As they shift from working harder to working smarter, women seek out companies that are part of the solution, not part of the problem. More women are tossing out perfection to do just enough to get the payoff.
The pitch is for Salt Lake City biotech company Myriad Genetics to incite women like her to take its test and find out. Whether you consider this promotion irresponsible—after all, supposedly only 1 in 20 breast cancers have a genetic link and the DNA screen and required genetic counseling cost thousands of uninsured dollars—one thing you won’t soon consider is that it is unusual. com. It’s one symptom demonstrating that the whole health care world has been reinvented. Today, “women are the health care industry,” says Bernadine Healy, former secretary of the National Institutes of Health (NIH) and head of the American Red Cross.
At 38 million strong already, with one turning 50 every 7 to 8 seconds, women nearing retirement are the most populous group—and the neediest. Two of five women found the process of preparing for retirement “too hard to negotiate,” says Don Blandon, president of the American Savings Education Council. ” And only a third of women who have saved for retirement believe that they have invested wisely, compared with about half of men, according to the Retirement Confidence Survey. , UNUM Corporation, and New York Life 36 Pocketbook Power Insurance Company have set up products and programs just to soothe them.