One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt

By Richard L. Brandt

Amazon’s enterprise version is deceptively basic: Make on-line buying really easy and handy that buyers won’t consider carefully. It virtually might be summed up by means of the button on each web page: “Buy now with one click.”

Why has Amazon been such a success? a lot of it has to do with Jeff Bezos, the founder and CEO, whose precise mix of personality characteristics and enterprise process has pushed Amazon to the head of the web retail global. Richard Brandt charts Bezos’s upward push from desktop nerd to world-changing entrepreneur.

via interviews with Amazon staff, rivals, and observers, Brandt has deciphered how Bezos makes judgements. the tale of Amazon’s ongoing evolution is a case examine in the right way to reinvent a whole undefined, and person who companies this day forget about at their peril.

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Extra resources for One Click: Jeff Bezos and the Rise of Amazon.com

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Samuel and Sam Jr. covered it with dirt and tears. At around five o’clock most of the mourners proceeded two by two along the dark and icy roads to the Hull-Sewall house, where they feasted on bread, meat, and cheese and drank beer, hard cider, and wine. Another foot of snow fell that night. While Samuel’s neighbors slept, the grieving father stayed up with Little Hull, who had “a sore convulsion fit” that continued “wave upon wave” into the morning. ” Friday was Christmas Day, which the Sewalls were careful not to observe.

He noted that Hannah concurred. 26 S a l e m Wi t c h J u d g e The next reading, Matthew 3:8–10, filled Samuel with foreboding. ” Both Jesus and John began their ministries with a call to repentance. John said, “Repent! ” Then he warned the Pharisees and Sadducees, “You brood of vipers! Who warned you to flee from the wrath to come? ” As Samuel considered this Scripture, he felt increasing fear, not for his innocent baby, whom he had entrusted to God, but for the state of his own soul. The next morning he attended a private prayer and Scripture study meeting at the home of a neighbor, as was his habit on alternate Wednesdays.

The only man able to sing the melody, a countertenor, was also a Puritan, who would set a psalm even to a popular dance tune. Samuel’s mornings almost always began with a psalm. Tuesday, December 22, 1685, broke even colder than the days before. Samuel woke early, anxious over little Henry. “The child makes no noise save by a kind of snoring as it breathed and, as it were, slept,” he wrote in his diary. The sky was still dark. Servants built a fire in the kitchen downstairs and began preparing the morning meal of oatmeal or cornmeal mush, with milk or molasses, and johnnycakes.

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