Indian Life and Health Insurance Industry: A Marketing by Novi Dewan (auth.)

By Novi Dewan (auth.)

Due to its enormous inhabitants, sound financial basics, dynamic advancements within the assurance regulatory framework and an expanding know-how among Indians in regards to the relevance of insurances, India bargains wide possibilities for industry access and enlargement within the assurance undefined.

"The booklet unearths insightful principles in regards to the Indian coverage besides a dialogue at the top practices of the promoting combine. Novi's striking thesis, which varieties the root of this publication, brought on me to give a contribution to her study with an India viewpoint. i'm convinced that this publication may be a tremendous reference fabric for rising markets with related development dynamics."

Trevor Bull,
coping with Director
Tata AIG existence assurance corporation Ltd.

“The research awarded sticks out through being in accordance with a radical figuring out of India and the existence and medical health insurance investigated.”

Professor Dr. Martin Fassnacht
affiliate Dean and Endowed Chair of Marketing
WHU – Otto Beisheim institution of Management

“Only only a few insurance firms quite persist with a robust market-driven technique. I give some thought to this e-book a must-read for coverage executives, not just if you happen to have an interest within the Indian marketplace yet for all of these who are looking to instil extra market-orientation into their organisations.”

Dr. Dirk Schmidt-Gallas
accomplice and international Head of assurance
Simon-Kucher & Partners

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Indian Life and Health Insurance Industry: A Marketing Approach

As a result of its sizeable inhabitants, sound fiscal basics, dynamic advancements within the coverage regulatory framework and an expanding information among Indians concerning the relevance of insurances, India deals broad possibilities for marketplace access and growth within the coverage undefined. "The booklet finds insightful principles in regards to the Indian assurance besides a dialogue at the top practices of the selling combine.

Extra info for Indian Life and Health Insurance Industry: A Marketing Approach

Sample text

Management in Action: Best or Worst Practices – LIC’s Strategies On opening up of the insurance market, whichever offers the same product at the lowest premium would thrive and prosper. This is “cost leadership” in insurance. LIC has both advantages and disadvantages in this aspect with respect to new entrants. Its first mover advantage, existing distribution network through established agency system and walk-in business potentials gives a degree of cost advantage.

Based on the kind of change (architectural or foundational), the nature of the industry trajectory is determined. In architectural change, core activities and in foundational change, core assets are threatened. Figure 12: Anita McGahan’s Model (McGahan & Mapping and Interpretation by Author) Core activities are defined as recurring actions that create value both by making the industry’s suppliers more willing to transact and by generating greater willingness to pay among industry’s buyers. Core assets are durable resources that make the firm more efficient or effective at performing core activities and can include intangibles such as brand and knowledge capital.

Tata AIG Life Insurance Company was licensed to operate in India on February 12, 2001 and started operations on April 1, 2001 (Press). Profits for the Life Insurers and the Strategy of LIC The Life Insurance industry is capital intensive and insurers are required to inject capital at frequent intervals to achieve growth in premium income. 52% of the premiums was the industry average in 2005–2006), expenses towards setting up operations, training costs incurred towards developing the agency force, creating a niche for its products, achieving reasonable levels of persistency, providing for policy liabilities, and maintaining the solvency margin, make it difficult for insurers to earn profits in the initial 5–7 years of their operations.

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