European Retail Research 2010: Volume 24 Issue II by Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna

By Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda

The purpose of eu RETAIL learn is to post attention-grabbing manuscripts of top of the range and innovativeness with a spotlight on retail researchers, retail academics, retail scholars and retail executives. because it has consistently been, retail executives are a part of the objective staff and the data move among retail study and retail administration continues to be part of the publication’s proposal.

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European Retail Research 2010: Volume 24 Issue II

The purpose of eu RETAIL examine is to post attention-grabbing manuscripts of top of the range and innovativeness with a spotlight on retail researchers, retail teachers, retail scholars and retail executives. because it has continually been, retail executives are a part of the objective crew and the data move among retail examine and retail administration continues to be part of the publication’s suggestion.

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1988): Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence, in: Journal of Marketing, Vol. 52, pp. 2-22. J. (1996): Services marketing, New York. Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context Prokopis K. Theodoridis and George G. e. as the impact of Internal Marketing and Market Orientation on Organisational Performance. After the validation with SEM analysis of all three constructs, findings clearly indicate that Internal Marketing indeed has a positive significant effect both on Market Orientation and on Organisational Performance.

1998). Positive and negative customer values need not necessarily belong to the same category; and even when they do, they need not necessarily be compensatory. This argument may be more applicable to non-monetary costs, as in case of the affective influence of the environment (Baker et al. 2002, p. 122). Zeithaml’s (1988) notion of non-monetary costs also focused on the negative effect stemming from store environments. This perspective is also consistent with the argument that positive and negative effects are distinct constructs (Babin et al.

It starts from the axiomatic proposition that consumer choice is a function of multiple consumption values including those beyond simple economic utilities. Each consumption value is consistent with various components of the models advanced by Maslow (1943), Katona (1953), Katz (1960), and Hanna (1980). In addition, the definition of functional or economic values takes into account perceptual phenomena. The consumption values identified are independent, relate additively and contribute incrementally to choice.

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